Deadline: 16 May 2024
Press conference for the presentation:
Tuesday, 12 March
11:00 am
MAXXI Museum
Scarpa Hall
Via Guido Reni 4, Rome.
Art competition promoted by the MAG Group, the leading broker for Italian companies.
Interpreting the activity and dynamism of an insurance broker through the eyes of young artists, to enhance entrepreneurial culture through the beauty of Art. The MAG Group, chaired by Cavaliere del Lavoro Pierluca Impronta – with over 40 years of history that make it a reference point for Italian companies operating in the national and international market – is promoting the free competition entitled “IMMAGINA” to select an Italian artist under 35 who will represent the company’s identity through a work of art.
Projects for works of a pictorial, sculptural, digital art or photographic nature must be submitted by 16 May 2024 by filling in the form on the website www.immaginamag.com. The participating artist is encouraged to draw inspiration from MAG’s 5 core values: Italianness, Style, Courage, Culture and International Vision, which characterise its business activity, which is projected towards the future but firmly anchored in its roots. The work must incorporate a “square”, the Group’s first and only identifying graphic line, a modular and customisable form, symbolically powerful in its formal purity, a space for expressing the richness of possible universes.
The Competition, with the opening of entries, will be presented at a press conference on Tuesday 12 March at 11:00 am in the Sala Scarpa of the Museo nazionale delle arti del XXI secolo – MAXXI. Institutional representatives, entrepreneurs, journalists and artists will take part. A scientific committee chaired by the President of the MAG Group, Pierluca Impronta and composed of Cecilia Casorati (Art Critic and Director of the Academy of Fine Arts in Rome); Emilio Goj (Art Historian and Professor of Visual Semiotics at the Academy of Fine Arts in Milan); Daniela Piscitelli (Architect, Graphic Designer and Professor of Industrial Design at the Luigi Vanvitelli University in Caserta); Sergio Risaliti (Director of the Museo Novecento in Florence); Antonio Valentino (President of the Associazione Giovani Collezionisti in Rome); Alessandro Vitiello (Journalist and Gallery Owner), will evaluate the proposals received, prioritising criteria related to technical and executive quality, originality and the communicative power of the ideas. The winner will be officially announced at the end of June and will have until 16 October 2024 to create the work. The prize is worth €5,000 – part of which is in cash and part of which can be converted into a scholarship for enrolment in a course/master’s degree in the arts – and will be awarded at the prize-giving ceremony, scheduled for 14 November 2024 at the MAXXI.
Subsequently, the winning work will be reproduced in 25 copies that will be placed in the offices of the MAG Group throughout the country and at the London site.
“I am pleased to announce the launch of the IMMAGINA contest, an initiative in line with the company’s deep specialisation in the art world and which reflects its concrete commitment to promoting culture and supporting emerging creativity. With this challenge, young artists are invited to explore the unique connection between the artistic disciplines and the corporate identity, with the freedom to interpret the symbol that characterises us, the iconic ‘square’. The winning work will become the tangible expression of our values,” says the President of Impronta.
Press Office
Martina Ilari – 349.6698634 – info@simicomunicazione.it
Brigida Mascitti – 388.9291884 – brigidamascitti@hotmail.it
Consult the call for applications at the following link.